FEEDBACK - Trend Magazine Global

SUBSCRIBE





Advertise old

— circulation & distribution —

spring-summer2010-copy

  • Trend magazine is published twice a year.
  • Summer issue has a distribution of 25,000 copies and Fall/Winter/Spring has a distribution of 35,000 copies at locations in
    New Mexico and nationwide.
  • Reaches an educated, informed, affluent readership.
  • Insightful, engaging editorial focuses on art, design, architecture, interiors, and lifestyles.
  • Readers average one hour or more per issue, based on information from our 2006 readers survey.

Trend distributes 10,000 (Summer) and 15,000 (Fall/Winter/Spring) copies to select local and national newsstands and by mail to subscribers, who include homeowners, interior designers, real estate executives, architects, builders, and prominent community leaders. Trend is also distributed at local and national art fairs, car shows, and design and cultural events.

An additional 15,000 (Summer) and 20,000 (Fall/Winter/Spring) copies are made available for free in Santa Fe, Albuquerque and Taos to the cities’ finest galleries, hotels, specialty retail stores, upscale real estate offices, banks, restaurants, industry design shows, title companies, second-home rentals, and offices of architects, builders, and designers.

Advertisers are provided complimentary copies to give to their clients.

Trend’s mission is to explore and celebrate New Mexico’s uniqueness while emphasizing both its timeless aesthetic and its evolving contemporary art forms. Nowhere else in the world is there such a fascinating intermingling of cultural influences, tradition, and innovation. In the pages of Trend you’ll find the entire spectrum of the art, architecture, design, and people that make Santa Fe and the Southwest a mecca for artists, designers, and art lovers from around the world.

Trend has developed a unique niche that reflects the distinctive expressions that flow throughout this artistic community. Trend highlights the best of what’s happening in New Mexico and the Southwest to the region—as well as the rest of the world.

The magazine introduces its readers to the top sources of products and services to update, renovate, and build a unique home for luxury living. Trend upholds the highest of journalistic standards as we convey the art of living well through stunning photography, provocative features, and reader-friendly departments, all designed to surprise, delight, and inform. Our aim is to create a magazine that is both a valued resource and an inspiration to readers everywhere of all ages.

— space reservations and deadlines —

Summer 2014
    •    Magazine space reservation due, and art events, restaurant advertorials, or art bonus materials due: April 1, 2014
    •    Press-ready ad due: April 10, 2014
    •    Issue distributed: early June 4, 2014 – late September 2014

Fall/Winter/Spring 2014–2015
    •    Magazine space reservation due, and art, restaurant advertorials, or art bonus materials due: August 1, 2014
    •    Press-ready ad due: August 26, 2014
    •    Issue distributed: Late September 2014 through June 2015

For space reservations contact Trend’s sales representatives:

  • Cynthia Canyon (505) 470-6442 or This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Judith Leyba (505) 820-6798 or This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Kimber Lopez (505) 690-3771 or This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Caroline Aine Langrall (443) 257-8833 or This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Susan Bercher (202) 520-2879 or This email address is being protected from spambots. You need JavaScript enabled to view it.
     

— payment —

A 50% deposit is due upon signing a contract. The balance is due with the submission of ad artwork.

Ads must be paid in full by artwork deadline. Ads not paid in full by artwork deadline will be pulled unless prior arrangements in writing and approved by the publisher have been agreed to. Deposits will be forfeited unless prior arrangements are made for on-time payments.

Advertisers receive a 5% discount for prepayment of annual contracts.

DISPLAY ADVERTISING

 

SUMMER
TWO EDITIONS

SUMMER
ONE EDITION

FALL/WINTER/SPRING
TWO EDITIONS

FALL/WINTER/SPRING
TWO EDITIONS

Full Page

$2,500 x 2

$3,000 x 1

3,000 x 2

$3,500 x 1

2/3 Page

$2,000 x 2

$2,500 x 1

2,500 x 2

3,000 x 1

1/2 Page

$1,500 x 2

$1,750 x 1

2,000 x 2

2,250 x 1

1/3 Page

$1,000 x 2

$1,750 x 1

1,500 x 2

2,000 x 1

Page One

$3,000 x 2

$3,500 x 1

3,500 x 2

4,000 x 1

Inside Front Cover

$4,000 x 2

$4,500 x 1

4,500 x 2

5,000 x 1

Inside Back Cover

$3,500 x 2

$4,000 x 1

4,000 x 2

4,500 x 1

Back Cover

$5,000 x 2

$5,500 x 1

5,500 x 2

6,000 x 1

Two-Page Spread

$5,000 x 2

$5,500 x 1

$5,500 x 2

$6,000 x 1


  • All advertising rates are net of agency commission.
  • Ads purchased at the two-time rate must run in consecutive issues from the contract date.
  • Ad prices do not include production or photography.
  • Other than the covers, no position will be guaranteed unless 10% is added to the above rates.

ADVERTORIALS

 

SUMMER
TWO EDITIONS

SUMMER
ONE EDITION

FALL/WINTER/SPRING
TWO EDITIONS

FALL/WINTER/SPRING
  ONE EDITION

Two-page spread

$5,500 x 2

$6,000 x 1

6,000 x 2

$6,500 x 1

Full Page

$3,000 x 2

$3,500 x 1

3,500 x 2

4,000 x 1

Half Page

$2,000 x 2

$2,250 x 1

$2,500 x 2

$2,750 x 1


An advertorial is advertising in “article” format. Trend advertorial rates include one photograph and production. Advertisers have the option of providing their own photography and copy, or copy will be written by an official Trend writer at no additional charge (please reference the format layout). All Trend advertorials are identified with an “advertisement” header at the top of each page.

— artwork submission —

Please send press-quality pdf ads to: This email address is being protected from spambots. You need JavaScript enabled to view it..

Files up to 10 MB can be emailed to This email address is being protected from spambots. You need JavaScript enabled to view it.. Files over 10 MB should be sent via an ftp service such as You Send It (yousendit.com) or Dropbox (dropbox.com).

We will confirm that your ad was received and contact you if there are any problems.

For production assistance contact Paola Martini at 917-669-2023 or This email address is being protected from spambots. You need JavaScript enabled to view it..

MAILING Trend Magazine, PO Box 1951, Santa Fe, NM 87504

Please download the spec sheet at the top right of this page for ad specifications.

— design of your ad —

Trend will produce your ad, including one scan, for an additional fee. Our ad production fees are as follows:

  • Full page: $400
  • Two-thirds page: $300
  • Half page and one-third page: $250
  • Quarter page: $200

Or contact one of our Trend authorized designers. You will be paying the designer directly for this service. Contact Janine Lehmann (505) 660-1457 or  This email address is being protected from spambots. You need JavaScript enabled to view it. or Paola Martini at 917-669-2023 or This email address is being protected from spambots. You need JavaScript enabled to view it..

— extra or bonus images —

Trend designer bonus that focuses on the latest design concepts. This eye-catching section will highlight our advertisers as the source for creative design, superb craftsmanship, and stellar merchandise. When you purchase a half-page (or larger) ad in two consecutive issues, we will include your business in this design-focused Trend designer bonus. The section—within the magazine, with its own cover and creative content—will feature products and services from home-furnishings, design, and building advertisers.

Trend Real Estate bonus will also feature one, two- and four-page advertorials featuring magnificent homes for sale; please ask your sales representative about this real estate bonus-offer.

Every issue of Trend magazine now features Artist and Restaurant sections. A full page costs $3,000, which includes photograph and production. Two-page spreads are $5,000, which includes photograph and production. These ads must follow the format as shown in the current issue of Trend.

— photography —

Photography taken for you by Trend remains the property of the photographer. Usage rights or buyout usage may be negotiated directly with the photographer.

 
Advertiser Bonuses

Advertise

— circulation & distribution —

spring-summer2010-copy

Trend mission is to explore and celebrate New Mexico’s uniqueness while emphasizing both its timeless aesthetic and its evolving contemporary art forms. Trend has developed a unique niche that reflects the distinctive expressions that flow throughout this artistic community. Trend highlights the best of what’s happening in New Mexico and the Southwest to the region—as well as the rest of the world.

  • Trend magazine is published five times a year, and copies are available throughout New Mexico and nationwide.
  • Trend Spring, April through June; Trend Summer, June through September; andTrend Fall, September through December, each with a distribution of 25,000 copies.
  • Santa Fe Trend Lookbook, a photo-only publication with a distribution of 18,000 copies, May–December in Albuquerque, Santa Fe, and Taos alongside the three editorial Trend issues, until the winter lookbook replaces it in December.
  • Santa Fe Trend Winter Annual Lookbook features art, design, lifestyle, and cuisine photo essays, with 35,000 copies distributed from December 2016 through December 2017.
  • Trend magazine reaches an educated, informed, affluent readership with insightful, engaging editorial that focuses on art, design, architecture, interiors, and lifestyles.
  • Readers average one hour or more per issue, based on information from our readers’ survey.
  • Advertisers are provided complimentary copies to give to their clients.

Trend distributes 10,000 copies to select local and national newsstands, and by mail to subscribers, who include homeowners, interior designers, real estate executives, architects, builders, and prominent community leaders. Trend is also distributed at local and national art fairs, and design and cultural events.

An additional 15,000 (Spring, Summer, and Fall) and 25,000 (Winter) complimentary copies are made available in Santa Fe, Albuquerque, and Taos, to the cities’ finest galleries, hotels, specialty retail stores, upscale real estate offices, banks, restaurants, industry design shows, title companies, vacation-home rentals, and offices of architects, builders, and designers.

Trend upholds the highest of journalistic standards as we convey the art of living well through stunning photography, provocative features, and reader-friendly departments, all designed to surprise, delight, and inform. Nowhere else in the world is there such a fascinating intermingling of cultural influences, tradition, and innovation. In the pages of Trend you’ll find the entire spectrum of the art, architecture, design, cuisine, and people that make Santa Fe and the Southwest a mecca for design and art lovers from around the world.

— space reservations and deadlines —

Trend - Spring 2016

  • Magazine space reservation, and art, restaurant advertorials, and art bonus materials due March 15, 2016
  • Press-ready ad due no later than March 16, 2016
  • Issue distributed early April 2016 – mid June 2016

Santa Fe Trend Lookbook - 2016

  • Magazine space reservation, and art, restaurant advertorials, and art bonus materials due April 28, 2016
  • Press-ready ad due no later than May 3, 2016
  • Issue distributed May 2016 – December 2016

Trend - Summer 2016

  • Magazine space reservation, and art, restaurant advertorials, and art bonus materials due May 28, 2016
  • Press-ready ad due no later than June 1, 2016
  • Issue distributed late June – September 15, 2016

Trend - Fall 2016

  • Magazine space reservation, and art, restaurant advertorials, and art bonus materials due August 3, 2016
  • Press-ready ad due no later than August 11, 2016
  • Issue distributed September 15 – December 15, 2016

Santa Fe Trend Winter Annual Lookbook - 2016/2017

  • Magazine space reservation, and art, restaurant advertorials, and art bonus materials due November 8, 2016
  • Press-ready ad due no later than November 10, 2016
  • Issue distributed December 2016 – December 2017

For ad coordination or production assistance contact:
Jeanne Lambert at 505-702-8594 or This email address is being protected from spambots. You need JavaScript enabled to view it.
Send artwork by mail to: Trend Magazine, P.O. Box 1951, Santa Fe, NM 87504-1951


— payment —

    A 50% deposit is due upon signing a contract. The balance is due with the submission of ad artwork.

    Ads not paid in full by artwork deadline will be pulled unless prior arrangements made in writing are approved by the publisher. Deposits will be forfeited unless prior arrangements are made for on-time payments.

    Advertisers receive a 5% discount for prepayment of annual contracts.

ADVERTISING RATES

1x rates

2x or 3x rates

4x rates

Full Page

$3,000

$2,500

$2,000

2/3 Page

$2,500

$1,750

$1,500

1/2 Page

$2,000

$1,500

$1,250

1/3 Page

$1,500

$1,250

$1,000

Page One

$3,500

$3,000

$3,000

Inside Front Cover

$4,500

$4,000

$4,000

Inside Back Cover

$4,000

$3,500

$3,000

Back Cover

$6,000

$5,500

$5,500

Two-Page Spread

$5,500

$5,000

$4,000


  • Santa Fe Trend Lookbook (full pages only) $1,500.
  • Ads purchased at the two-, three-, or four-time rate must run in consecutive issues from the contract date.

  • All advertising rates are net of agency commission.
  • Ad prices do not include production or photography.
  • Other than the covers, no position will be guaranteed unless 10% is added to the above rates.
  • Specifications and rates are available at Trendmagazineglobal.com. Click on the Advertise tab.
  • Ad pricing includes a link to your website and all social media platforms.

ADVERTORIALS*

 

1x rates

2x or 3x rates

4x rates

Two-page spread

$6,000

$5,500

$5,000

Full Page

$3,500

$3,000

$2,500

1/2 Page

$2,500

$2,000

$1,750


An advertorial is advertising in “article” format. Trend advertorial rates include writing and production. Advertisers have the option of providing their own photography and copy, or copy will be written by an official Trend writer at no additional charge (please reference the format layout). All Trend advertorials are identified with an “advertisement” header at the top of each page.
*only available as visual advertorials in the Annual Lookbook (no words).

— artwork submission —

Please send press-quality pdf ads to: This email address is being protected from spambots. You need JavaScript enabled to view it..">This email address is being protected from spambots. You need JavaScript enabled to view it..

Please send an email request for a link to upload your ad on our FTP to This email address is being protected from spambots. You need JavaScript enabled to view it.. We will confirm that your ad was received and contact you if there are any problems.

All color-critical ads, especially those that include artwork, must be submitted with SWOP color proofs.
Proofs can be obtained from Fire Dragon Color, 2754 Agua Fria Street, Santa Fe.
Ask for special Trend pricing. Once you approve the proof, please leave it at Fire Dragon for pickup.

Contact John Vokoun at 505-699-0850 or This email address is being protected from spambots. You need JavaScript enabled to view it..

Detailed ad specs are posted at Trendmagazineglobal.com.

For artwork provided on disk, or for color proofs not obtained from Fire Dragon, please send to Trend Magazine, P.O. Box 1951, Santa Fe, NM 87504-1951

Trend advertising design pricing —

Trend can design and produce your ad for you, for an additional fee. Our ad production fees are as follows:

  • Full page: $400
  • Two-thirds page: $300
  • Half page and one-third page: $250

For more information, contact santafeTrend@gmail.com

Or, if you would like design assistance with your ad, you can contact our Art Director Janine Lehmann at 505-466-1912 or This email address is being protected from spambots. You need JavaScript enabled to view it. for information and pricing.

— bonus sections —

The Fall Trend issue will feature special advertiser bonuses in the Trendsource special section.

Trend Fall: Trendsource design bonus focuses on the latest design concepts. This eye-catching section will highlight our advertisers as the source for creative design, superb craftsmanship, and stellar merchandise. When you purchase a half-page (or larger) ad in two consecutive issues, we will include your business in this design-focused bonus. With its own cover and creative content, this section within the magazine will feature products and services from home-furnishings, design, and building advertisers.

Trend’s Real Estate bonus will also include one-, two-, and four-page advertorials featuring magnificent homes for sale.

Every issue of Trend magazine now features artist and restaurant advertorials. A full page costs $3,000, while a two-page ad is $5,500. Prices include photography and production. These ads must follow the format shown in the current issue of Trend.

— sales representatives —

For space reservations, contact your Trend sales representative:

Cynthia Canyon

505-470-6442 santafeTrend@gmail.com

Judith Leyba

505-820-6798 This email address is being protected from spambots. You need JavaScript enabled to view it.

Nigel Rudlin

505-490-5559 This email address is being protected from spambots. You need JavaScript enabled to view it.

— photography —

Photography taken for you by Trend remains the property of the photographer. Usage rights or buyout usage may be negotiated directly with the photographer.

 
Advertise in Trend
Advertiser Bonuses