Circulation & Distribution

Trend’s mission is to celebrate the art, design, architecture, and cuisine of Santa Fe, Albuquerque, and Taos. In exploring the attributes that make these places unique, we reflect the beauty, depth, culture, and trendsetting style of these communities, which in turn inspire locals and visitors alike. We engage talented writers and photographers to create thought-provoking and stimulating content, which is complemented by the quality and aesthetic excellence of our advertisers.

Our uncompromising attention to detail and rigorous printing standards not only make us a highly respected and collectible magazine but also create a demand for the products and services featured in each issue we publish. When your advertising appears in Trend, you are a part of the timeless aesthetic that embraces our readers’ sensibilities. Your ad, together with our editorial integrity, will fill a unique niche in the magazine marketplace, one that is sophisticated, stylish, and cutting edge, guiding buyers to the best art and merchandise available for purchase in the West.

• Trend magazine is published annually, and copies are available throughout New Mexico and on newsstands throughout the US and Canada and through subscription.

• Trend Annual 2021 issue: June 15, 2021 – December 31, 2021, with a distribution of 20,000 copies.

• Trend magazine reaches an educated, informed, affluent readership with insightful, engaging editorial content focused on art, design, architecture, interiors, cuisine, and lifestyles.

• Advertisers are provided complimentary copies to give to their clients.

Trend distributes by mail to subscribers, including homeowners, interior designers, real estate executives, architects, builders, and prominent community leaders. Trend is also distributed at local and national art fairs and at design and cultural events.

Each year, 20,000 copies are distributed and 500 copies are mailed to subscribers in the United States and Canada. Complimentary copies are distributed in Santa Fe, Taos, Albuquerque, and Abiquiu at the finest galleries, hotels, specialty retail stores, upscale real estate offices, banks, restaurants, industry design shows, title companies, vacation-home rentals, and the offices of architects, builders, and designers.

space reservations and deadlines

Trend Annual 2021

Artist advertorial materials due May 7, 2021

DESIGNSource bonus materials are due May 7, 2021

Press-ready ads and space reservations due May 14, 2021

Online and in print June 15, 2021

Issue distributed June 15, 2021 – December 31, 2021


An advertorial is advertising in article format. Trend advertorial rates include writing and production. Advertisers have the option of providing their own photography and copy, or copy will be written by a Trend writer at no additional charge. Please reference the format layout. Copy provided by advertisers will undergo editing by the Trend editorial staff as needed. All Trend advertorials are identified with an “advertisement” header at the top of each page.


A 50% deposit is due upon signing a contract. The balance is due with the submission of ad to publish.

Ads not paid in full by the artwork deadline will be pulled unless prior written arrangements are approved by the publisher. Deposits will be forfeited unless such arrangements have been made.

All advertising rates are net of agency commission. Ad prices do not include production or photography. Other than the covers, no position will be guaranteed unless 10% is added to the above rates. Specifications are available at Click on the Advertise tab.

Print ad pricing includes a link to your website and indefinite online presence in our online flipbook (a $1000 value). Ads are posted occasionally on our social media platforms.




To make a payment online please click here.

advertising rates

mechanical specifications

Standard page trim size: 8.875″ x 10.875″

The illustrations above are for visual reference only. Please refer to the ad specification section of our website at trendmagazine Click on the Advertise tab, then on the Download Spec Sheet tab for submission instructions, sizes, and specifications.

The publisher is not responsible for improperly submitted files. Trend adheres to high-quality production guidelines and reserves the right to refuse advertising or ad materials that will not produce high-quality results.

artwork submission

Please send press-quality PDF ads to: [email protected] by email, or, for large files, you can use an FTP site like or

We will confirm that your ad was received and contact you if there are any problems.

The publisher is not responsible for improperly submitted files. Trend adheres to high-quality production guidelines and reserves the right to refuse advertising or ad materials that will not produce high-quality results.

For ad or production assistance, and to send ads contact: Jeanne Lambert at 505-596-5125 or [email protected]

Send color proofs, if proof is desired, by mail to: Trend Magazine, P.O. Box 1951, Santa Fe, NM 87504-1951

Trend advertising design pricing and advertising assistance

Trend can design and produce your ad for you for an additional fee:

Two-page spread: $400 Full page: $300

Two-thirds page: $300 Half-page and one-third page: $250 For more information, contact [email protected]

If you would like design assistance with your ad, contact art director Janine Lehmann at 505-466-1912 or advertising production manager Jeanne Lambert at 505-596-5125 or [email protected] for information.

bonus sections

Trend’s Annual 2021 issue is focused, as usual, on art and design. We offer special advertorial rates for artists and designers. We offer special artist and design advertorial rates. Artist two-page advertorial is $3,750 for 250 words. We design the advertorial and you supply digital image(s) and words.

DESIGNsource bonuses cost $1250 per page when you buy a half-page size ad or more. These special page rates are an added bonus to convey additional details in the magazine in a deeper dive. You provide 150 words for one page, 250 words for 2 pages, or 500 words for 4 pages, to be edited. Please provide 2–4 high resolution images to design your 1, 2 or 4-page bonus in the in an article format section of the magazine.

Trend’s Real Estate bonus section will include advertorials featuring magnificent homes for sale. The rates are $3,000 for one page, two pages for $4,500, and six pages for $6,000.

sales representatives

For space reservations, contact your Trend sales representative:

Cynthia Canyon
505-470-6442 [email protected]

Mara Leader
505-670-1056 [email protected]

Anya Sebastian
505-920-9700 [email protected]


Photography taken for you by Trend remains the property of the photographer. Usage rights or buyout usage may be negotiated directly with the photographer.


Purchase Online:

- Advertisment -

Most Popular

Tipping Point

Rebuilding From Within

Art as Activism

SITE Santa Fe